Marketing services for Ottawa trades, and how to choose between them

Bilingual English/French campaigns

This is the service most specific to Ottawa. We split your marketing into English and French tracks so each has its own keywords, ads, landing pages and phone tracking. That way you can see, in dollars, whether French customers are worth chasing in your wards.

It suits businesses working the eastern wards, Vanier, Lowertown and Sandy Hill, or anyone who already gets French calls without trying. It's a poor fit if nobody on your team can serve a French-speaking customer and you aren't willing to arrange a callback process. We plan the campaigns; we recommend a professional French copywriter or certified translator writes the words. Details: bilingual campaigns.

Local SEO across Ottawa's wards

Local SEO is how you appear in the map pack and organic results when someone nearby searches for your trade. In a city as spread out as Ottawa, it starts with drawing a realistic service area, then building your Google Business Profile, service pages and review routine around it.

Choose this first if your profile is thin, your categories are wrong, or you have fewer reviews than the companies that outrank you. Expect months, not weeks, for competitive terms. Details: local SEO.

Google Ads with a cost ceiling

Paid search buys immediate visibility. The danger is paying more per lead than a job is worth. We set a maximum cost per lead from your job value and close rate, and we pause anything that crosses it, ward by ward and language by language.

Choose this when you need calls this month, when you're entering a new ward, or for seasonal surges such as the first hard freeze. Details: Google Ads.

Ottawa–Gatineau cross-river marketing

Many Ottawa owners eventually ask whether they should advertise across the river. This service is a planning engagement first: we look at your licensing position, your capacity to serve customers in French, and the marketing rules that apply in Quebec, then recommend whether to go, wait or skip it.

We summarise and link the regulators, such as the Régie du bâtiment du Québec and the Office québécois de la langue française; we don't give legal or licensing advice. Details: cross-river marketing.

Bilingual trade websites

Your website is where most marketing either converts or leaks. We build fast, plain sites with a real English page and a real French page for each core service, and a phone number that is never more than a thumb's reach away.

Choose this when your current site is slow on a phone, hides your number, or offers French as a single machine-translated page. Details: bilingual websites.

A simple way to decide

Answer three questions:

1. Do Ottawa searchers find you in the map pack for your main service in your home ward? If not, start with local SEO.
2. When they land on your site, do at least a few in every hundred call, text or email? If not, start with the website.
3. Are French-speaking customers calling already, or are you working the east end? If yes, plan a French track early.

Not sure? Our pricing page shows the plans, and the FAQ covers contracts and ownership. Or call, text or email and describe your business; we'll tell you which service to start with, and which to skip for now.